How to Conduct Performance Analysis to Maximize SEO

Many people consider SEO work performed only one time during the life of the website. Not so.

SEO is an ongoing process. A website owner should continue to observe their performance at their website while making efforts to maximize SEO.

But we are currently in a state of blind.

To be able to do the optimization, you should know what's happening on your website ...

... What kind of numbers that appear, whether there is an increase or decrease in performance.

Without knowing the relevant figures, we simply will not know what needs to be addressed and what is good.

Therefore, follow these guidelines so that you can always get the maximum SEO performance.

Things that you should already know (and do):

Because the assessment is the final process in SEO, you must have previously done this:

1. On-page SEO: Optimization of web pages
2. Off-page SEO: Build links and popularity
3. Principles of marketing content in SEO

(3 guides above are previous chapters in this SEO guide series)

Afterwards, you are ready to move first.

1. Integrate Webmaster Tools and Google Analytics

Although many people say the tool is not mandatory, but for a serious SEO practitioner should use both.

Click here for how to install Google Analytics .

Once installed, go into Webmaster Tools and add your website.

Not going to happen in a short time. Both of these tools takes a few days after it is attached for collecting new data.

These data will be used to further optimize.

If your website has a sitemap in the format .xml, did submit to Webmaster Tools now to facilitate Google to read your site.

2. Do crawling with tools

Crawling is the process undertaken by the search engines to crawl web pages while collecting information.

We'll mimic this process.

The goal is to know the big picture of your website .. if there is an error, if there are no broken links, internal duplicate, and meta tags are empty.

Use one of these 3 tools:

1. ScreamingFrog SEO Spider
2. WildShark SEO Spider
3. Crawling BeamUsUp SEO Software

Its ScreamingFrog is the most complete, but the free version can only scan to 500 pages in one pass. While the premium version at $ 99 per year.

Two other alternatives similar but 100% free.

Log in to one of the links above and download the software, then do a scan and fix what is wrong.

Some repair process with ScreamingFrog discussed in the guide to SEO techniques this. Because all three views are similar, you can apply for a tool that guides any earlier.

3. Research your keywords more

In this SEO guide series has been briefly discussed research related keywords that will be used in:

1. Title
2. meta description
3. content

But if you really intend to make search engines as a major source of traffic, perform keyword research further.

How to conduct keyword research discussed here .

If you follow the guidelines above to the end, you will also find a way to assess the performance of the keyword.

4. Analysis of the performance of content

80% (or more) of a page in your website is content. So the effect on SEO content is at least 80% of the things you do.

Humans like to get a satisfactory content, so that search engines will give good ratings to the content satisfactory.

Read this guide to analyze the content with Google Analytics .

Done ...

The last chapter in this SEO guide quite short because each step in assessing the performance of SEO has been specifically addressed in the guidelines of each.

If you follow this guide from the beginning, which means now you've mastered the basics of SEO.

All you have to do now is apply the knowledge you have learned, and then when you've got the data into performance analysis proceed as above.

Panduan IM