Hidden Relevance, if in view of its title perhaps you would imagine that this is a hidden secret techniques or ways of doing SEO, but in reality is not as you imagine. I gave the name because it was later located Hidden will not be seen by visitors as you optimize the use of this method. Did able mas like that? what is not dangerous ?
I will explain later, first I would like to explain first about relevance. All search engines will definitely use this factor in the algorithm, because they want what appears in search results, much like what si-seekers who typed in the search box. Because it would be very disturbing if what we type in the search engine results are not in accordance with that displayed by search engines.
Relevance can be defined as a relationship that has the same meaning. Normally we would implement this in the content. Implementation of the relevance of the most visible is the title of the article and the content of the article must be related, for example if the title we talk about "how to get rid of acne" then the content should discuss "how to get rid of acne".
Most bloggers simply glued in the Title tag, meta description, and the content in the application of this relevance. But in fact Google has always said to relevancy in google patent is Document. So that not only the content but all affect the relevance of the document in a web. This is where most bloggers started to apply the relevance between the document (content), usually by the application of SILO Architecture and Internal links within the content to connect to other articles related (Related Links).
Silo and visually internal links will be visible in the content, but there is one more way to make relevancy between content, but its position is not visible in the article because we use the Link Element "rel = next" and "rel = prev". Visually not be visible due to link this element position in the <head> as Meta Tag. look at the picture below let me be more clear.
You're probably already familiar with the Link element, a lot of themes or templates blogspot that use such features. But unfortunately most use is not optimal because "rel = next" and "rel = prev" is a link element that is used for paginated content (serial content), which means that Google will view content such as 1 serial content but any or each URL Content will remain in the index perfectly by google search machined, in contrast with the "rel = canonical". Maybe this is also the reason why most webmasters only use posted on the homepage just like the example above.
It is indeed not a problem, but when the web which you have created is a niche general (hodgepodge), the use of "rel = next" and "rel = prev" within the themes will not be optimal because it could have been you connect an irrelevant content. For that tips this time I tried to take advantage of the feature page of posts to get more value relevance between "article series" related. this is how I apply in one of my web client and provide positive effects rather good:
You may be confused as to what I mean by article series here. I demonstrated this way, I will make an article titled "5 attractions in Bandung", surely in the article I will discuss all the five places might include "Tangkuban boat", "white crater", "garden strawberry", "Ciater" and "lake situ patenggang". but on the other hand I also make the content more about the fifth place that explains in detail the sights.
Generally usual webmaster will provide internal links or the Related Links to each of these sights content within the content "5 attractions in Bandung" is or may make SILO menggukanan category or Page. In addition to the two ways we could make it into serial content (paginated content) to provide Link Element "rel =" next "and" rel = prev "at 6 the content. So here I have six serial pieces of content:
- 5 Tourist attractions in Bandung obligatory visit (View All Page)
- Nostalgia with history on Tangkuban Perahu.
- Excotic enjoy Kawah Putih
- Feast for the eyes in the garden strawberryCiwidey
- Relex and relax in a hot water bath Sari Ater,Ciater
- Enjoy the scenery on a boat in Lake Situ
Now we try to apply the use of Link Element "rel = next" and "rel = prev" in six of the content. Before we install some plugins to make it easier to do so:
- Wp Head Cleaner (if you have a default themes "rel = next" and "rel = prev")
- Average Head & Footer Code
First, if the themes you have the default features that bring up the "rel = next" and "rel = prev" on each page / content, then you must remove it first, because the link Element is the same nature as "rel = canonical", then it is not allowed there 2 Link Element exactly the same in the first page. Further setting like this:
Then we just put Link Element "rel = next" and "rel = prev" in the custom box head and footer code on each content of 6 pieces of serial content will be created (after installing the plugin Average head & footer Code):
To note that for the first content, then there is only the link "rel = next" because there is no content in advance so as to "rel = prev" does not need to be raised:
<Link rel = " next " href = "url http://www.domain.com/-2 /" />
For the latest content, then there is only the link "rel = prev" because there is no further content so as to "rel = next" does not need to be raised:
<Link rel = " prev " href = "url http://www.domain.com/-5 /" />
But for content to 2-5, we input the link "rel = next" and "rel = prev" like this:
<Link rel = " prev " href = "url http://www.domain.com/-1 /" /> <Link rel = " next " href = "url http://www.domain.com/-3 /" />
So that you understand, I immediately demonstrated by my permisalan above for content"5 attractions in Bandung", I will discuss one by one how to enter the Link Element in each of the content:
Content 1: "5 attractions in Bandung"
<Link rel = " next " href = "http://www.tempat-wisata-bandung.com/ tangkuban-boat /" />
Content 2: "nostalgia with history on Tangkuban Perahu"
<Link rel = " prev " href = "travel http://www.tempat-wisata-bandung.com/-duo /" /> <Link rel = " next " href = "http://www.tempat-wisata-bandung.com/ crater-white /" />
3 content: "Enjoy excotic Kawah Putih"
<Link rel = " prev " href = "http://www.tempat-wisata-bandung.com/ tangkuban-boat /" /> <Link rel = " next " href = "http://www.tempat-wisata-bandung.com/ garden-strawberry /" />
Content 4: "Spoiling eyes dikebun strawberryCiwidey"
<Link rel = " prev " href = "http://www.tempat-wisata-bandung.com/ crater-white /" /> <Link rel = " next " href = "http://www.tempat-wisata-bandung.com/ Ciater /" />
5 content: "Relex and relax in a hot water bath Sari Ater, Ciater"
<Link rel = " prev " href = "http://www.tempat-wisata-bandung.com/ garden-strawberry /" /> <Link rel = " next " href = "http://www.tempat-wisata-bandung.com/ lake-situ-patenggang /" />
Content 6: "Enjoy the view over the boat on Lake Situ"
<Link rel = " prev " href = "http://www.tempat-wisata-bandung.com/ Ciater /" />
Easy to apply not?. By doing so we have informed Google that the content is serialized (1 piece of content), but all six of the content will remain in the index in google to anticipate if there are users who search on google with the keyword "travel Tangkuban boat" or other. So the web You still have the content to be displayed in the Search Engines.
Keep in mind that Google does not guarantee that use Link Element This gives the effect of the increase positions in the search result, but it will give the effect of a strong relevance between each series of such content. And if we return to the algorithm that emphasizes the relevance of this technique will help increase the position of your articles in the search results.
WHEN WAS THIS WAY SHOULD BE USED?
Well, the question most often asked for this technique is "whether all the content should be created / link included this element?". The answer of course NOT. Pagination made by Google engineer one to anticipate loading a page that is too long because of his size too large (probably because the content is too long and the image is too much). According to Maile Ohye (google engineer), loading to view all page no more than 4 seconds for a good performance for the user and Search Engine.
Therefore if the home page or view all page such as category and tags that are too long or too much of the content content, then usually the themes will use pagination as well as cutting the link "read more" to anticipate the yard loading pages that are too heavy.
Like the example above, I use the View All Page is in the content 1: "5 Places in Bandung" featuring all 5 didalamannya content with a short description of each tourist. You may not use the View All Page like the example above, but directly addresses the touristic place name only, if it is considered to display the view all page too heavy loading.
A few tips from My SEO this time, if you find this article useful please share with all of your friends.
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