SEO must be Keyword Research and Analysis Competition

What the research of keywords (keyword research) and what others meant by analyzing the competition?

Users searching on search engines using keywords or keyword, and the engine will provide results that are relevant to those keywords.

With the help tool from Google, we can do the research to find keywords that are popular or that the competition is low.

The importance of keyword research

In the early days of my career as a blogger, because do not understand about keyword research I create articles with topics that no seeker. I wonder, when the article was ranked first Google search results but why not get traffic?

Only after I understand about keyword research I realized that the key words that I seek no one is searching.

So, keyword research is important so that we are not tired of creating articles and then eventually no one reads.

Then what is meant by analyzing the competition?

To blog or new website its SEO foundation is not strong, there are times when we need to target the keyword competition is low so that we can still appear on the first page.

This chapter only be an introduction to keyword research and its relation to SEO, if you want to explore more on this topic please refer to the special guide to keyword research (5 chapters).

Google keyword research with Keyword Planner

My favorite tool in conducting keyword research is the GKP or Google Keyword Planner . The reason is, because of its free and complete. In addition, because Google's own certainly more accurate.

To perform keyword research is easy enough:

Enter a keyword, you can enter more than one. To enter more than one keyword use commas or line breaks
Set a target country
select a language
Click 'get ideas'

By leveraging our knowledge of on-page SEO from the previous chapter, then we can optimize your pages using keywords selling clothes rather than buy clothes.

Such is the basic gist of the keyword research.

Searching for keywords with low competition

In doing keyword research, we typically as a new website owner targeting the lower competition. This is because new websites usually do not have a "foundation" strong so it will lose when competing with large websites.

Please read this article to find a niche and non-competitive keywords .

Long tail keywords

One more thing you need to know about keyword research is long tail keywordsor keyword long tail.

In addition to the keywords you are looking for, GKP also shows the number of searches of similar keywords. For example, from the image above, in addition to keywords new clothes there are also others such as buying and selling clothes, buy clothes online, buy clothes online sale, and others.

From here, if we optimize website for keyword buy clothes, then there are only 320 seekers per month. But if we optimize to buy clothes online, the total search is 1,300 + 320 = 1,620.

But of course the decision to return to your hand and irrelevant whether or not your content with the existing long tail.

Lastly, if your website such as an online store (e-commerce) or monetized by affiliate products, long tail keywords usually provide a greater conversion rate than regular keywords. This is because people who use long tail usually afford higher intentions.

For example, people looking for "blue dress" to "buy blue shirt". The former is usually just want to find information, while the second looks pure intention to buy.

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